Beauty Industry

Modern Scents for Teens

Benta Berry launches scents for teens.

Author Image

By: Jamie Matusow

Editor-in-Chief

Marie-Pierre Schmitz, founder of Benta Berry, and perfumer Valentine Pozzo di Borgo have developed new fragrances from Benta Berry tailored to the need of 14 to 24 year olds. “Scents for teens and tweens are a real challenge and we have dealt extensively with their psyche, their wishes and dreams. The result and the positive response to benta and berry shows that we were right,” says Schmitz.

Available this month, the scents include: berry by Benta Berry–(for girls); and benta by Benta Berry (for boys). Berry is a fresh, fruity aroma with floral notes that exude positive moods, trigger confidence, according to Schmitz. The first notes are ginger, combined with a floral and fruity note of royal orchids and peach nectar. Benta employs scent references of tart and spicy notes. The fragrance has an aromatic, woody scent. The first hints are of fresh and vivid citrus, and are combined with the strength of spices. Also included are notes of cardamom and ginger. A final touch of cedar – balsam fir gives body to the wooded and masculine fragrance. Pack contents include three refills and a refillable atomizer Eau de toilette in 12 ml ($83). Benta Berry is available online through www.bentaberry.com and Birchbox.


Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters